Death By Chocolate
Targeting Premium Market through Identity
Fierce Competition
Food & Hospitality
Luxury
BRAND STRATEGY
Messaging
BRAND DESIGN
Logo & Usage Guidelines
Visual Identity
NOMENCLATURE
Brand New Name
TONE OF VOICE
ART DIRECTION
Photography
Retouching
DIGITAL
Packaging
Lable
Environmental Signage
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ABOUT THE COMPANY
Death By Chocolate is a luxury artisan chocolatier, specialising in creating indulgent experiences through their premium products.
CHALLENGES & GOALS
The task was to develop a brand name, identity, and packaging design that would fully express and encapsulate their luxurious brand essence.
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UNIQUE SOLUTIONS
We crafted a brand name that emphasised indulgence, paired with a refined identity to match.
The wordmark playfully yet subtly nods to burial, with 'chocolate' positioned beneath 'death', as though buried. Additionally, we designed a symbol representing a chocolate ribbon, capturing the fluid, silky flow of cascading chocolate. To complete, we developed a captivating brand story to bring the whole brand together.
As a result Death By Chocolate were able to attract their target market.
Logo & Brand Identity
An exploration of an ownable brand mark.
Chocolate ribbon, digitally drawn.
Label and sticker trials.
Re-evaluating the chocolate ribbon, trying hand-drawn.
Development of chocolate ribbon, hand-drawn rendered digitally.
An exploration of the colours for different flavours.
Development of label & sticker styles.
An exploration of patterns for internal packaging.
Testing colours and dieline application.
Pattern at different scales.
